As an entrepreneur you can't help but look at the industry as a whole and see who is doing what, and is it working. Myself, I love to learn more about other entrepreneurs because it just helps me go out and become better at it myself. It helps me stay on the cutting edge of what is happening but also how I can help my readers and followers. One such force that I honestly believe doesn't get much attention are single moms and moms in general. Being a parent is tough, and being a single parent, mom or dad, is especially tough.
Today I am focusing on single moms and my next blog I will focus on the dad side, and then I will focus on the dynamics of what it takes and the driving force behind single parents looking to go out and strike it out on their own. For women times have changed a lot since the middle of the century. You don't have the traditional two parent homes, and according to Pew Research Center 25% of families are headed by a single mom, and 40% of babies born in the United States are born to single mothers.
Yea, I know, kinda depressing but there is some awesome news. According to the GEM 2016/2017 Women's Report 163 MILLION...yes MILLION women started businesses around the world. There are 38 million home based businesses in the U.S....thats one business started every 12 seconds! Now I can hear you thinking, well thats a lot of businesses and how am I going to make any money? $427 BILLION...yes BILLION dollars have been generated per year. Thats a ton of cash and you can get in on this. 20% of those businesses make over $100-500K per year!!
I don't know about you but I think that is plenty to go around. Now in all of this there are several types of businesses that are out there. Some you can start up for less than $100 that will generate TONS of cash and you have more of the traditional brick and mortar businesses. Now I know this Is a dated statistic but in 2012 $31.63 Billion was generated in Direct sales (work at home) business in the U.S. (Direct Selling Association & U.S. Census statistics). Forbes is also predicting that 79 Million people are going to open a home based business in the next 5 years...5 YEARS...that's staggering!!
So how does this impact you the single mom? How do you get started? You have so much on your plate how can you even find the time? According to the GEM 2016/2017 Women's Report across all of the economies of the world women have a 5% greater likelihood of being innovative compared to men. Now I am throwing all of these statistics at you but now I am going to share with you several stories of women that are moms, have gone through some tough times, and are now successful entrepreneurs. Now two of them are married, but I am going to share with you their stories because it goes to what is at the heart of this blog...that you can do ANYTHING!!.
Briana Gagnon from Egg Harbor Twp, Nj is a mother of 4 and wife to an awesome man, Josh who has literally become an inspiration to many, including myself. She started with a direct selling company called "It Works". They are known for that "Crazy wrap thing" and are a leading company in the field of health and weight loss. She has 4 girls who are all involved in sports, school activities, and her husband who is an electrical lineman who has to sometimes leave the family for work for up to a week sometimes more at a time, which leaves Briana home to hold down the fort.
Since starting "It Works" she has generated over $5000 in bonuses and monthly cash...all in just over a month!! Now with all that she has going on in her life, and for investing just $100 she is doing really well for being a first time entrepreneur. Briana says that, "Being able to work literally from my phone gives me the freedom to still be the mom that I am but help out in a way I didn't think was possible.". As of today she has been promoted in the company to Ruby status which earned her a guaranteed cash flow of $500-600 a month and on her way to becoming Emerald which will earn her up to $1200 a month!! For some of you moms who are looking to get healthier and make cash, and extra $500-600 a month for helping people get healthier is a car payment, and not to mention the extra time from not having to work an extra 9-5. Not bad for going out there and crushing it with 4 kids, and a heck of a lot on her plate.
I asked Briana what was key to her success and what motivated her to go out and start her own business, this is what she had to say, "The key really is to be consistent. As a mom I have to be consistent with my kids and family, so I take that same attitude in creating my business. What motivated me was being able to have another source of income for our family. Just because my husband Josh is healthy today, doesn't mean life can't happen and tomorrow he is out of work. It gives us financial security, but also for me it gives me an outlet to be someone other than mom. To dream big and create something that I never thought I had the training or education to do otherwise.".
Billie Cervera who lives in Morton, Texas is a stay at home mom who just 3 years ago became an entrepreneur with "It Works" as well. She has helped so many families become financially independent by growing her team and showing others how to do the same. Right now she went from being a stay at home mom, to earning over $9000 a month!! In 3 years she is making more from home in a month then some people make in 2 or 3 months. I asked billie on what her thoughts were on becoming such an inspiration and influencer she said, "It gives moms hope to be able to dream again. To be able to raise a family and have a full time income is a blessing.". To be able to have control of your destiny is something that everyone should be striving for.
Billie's advice on being a distributor for "It Works" is simple, "Anyone can do this business as long as you have the drive and the will to dream big. After being at home with the kids it gives a piece of mind back to where you are interacting with others and not just with the kids." Being able to contribute to your family in other ways, especially in ways you never dreamed of before, is not only inspiring, but its self motivating in knowing that there are areas where you can achieve greatness by becoming a bit uncomfortable, thinking outside of the box and having faith knowing that God created you for greatness.
Now, I know that in the title it says single moms, well I wanted to save that true story for last. Leslie Jespersen has quite an incredible story to tell. Leslie is the owner and operator of Marsolluna Music & Entertainment here in Atlantic City, NJ and according to her she has always had the entrepreneur spirit. Leslie has helped me as a consultant in my business and I have learned so much from her and for that I am eternally grateful. Leslie recently told me how she could recall her first business in elementary school, "Buying pens in bulk and decorating them with pipe cleaners, yarn, and those fuzzy teddy bear toppers and selling them to my classmates for a profit.". She also talks about how her spirit always led her to find someway of making money.
Leslie's ventures include several direct sales companies, one of which she was very successful with, "ThirtyOne Gifts" up until Hurricane Sandy and her impending divorce. Even now with her successful media company, Marsolluna Music & Entertainment she is still a consultant for "Perfectly Posh" in addition to being a full time mom. Leslie speaks about the difficulties of the pressure of having a "real job" where she explains how she "Landed a 9-5 cubicle gig using my college degree in digital advertising but it wasn't all that it was cracked up to be. I was brining home well below the poverty level income, working 40 hours a week with a college degree and was constantly stressed, overwhelmed, unhealthy and miserable,"
While being more passionate about her job than her bosses who were making more money off of the work that she was doing. She weighed her options, and with the support of her family she struck out on her own. She had decided that, "If I was going to be broke, I might as well be broke at home and spend time with my kids.". With all the uncertainty of not having 9-5 income where you didn't know when the next paycheck was going to come, all of the other hurdles that she had to endure, Leslie has never looked back.
Having to balance all of her priorities to make sure she is balancing life and career, Leslie is making things happen and is fast becoming a force to be reckoned with here in South Jersey. She just recently signed a lease to a new home on the beach which is a testament to the hard work and dedication to her craft and passion.
The common theme here is that all three of these examples were because the have a desire to be greater than what they were at their current position and time. You are not defined by where you are in life or your circumstances. Just today I watched a story about a mom of 5 from Houston, TX, Ieshia Champs went from being homeless, losing her husband to cancer, contemplating suicide, to graduating with honors from Texas State University Law School. She is another example of God's grace and how you are not defined by where you are!!
You have been created for greatness!! Don't give up, don't give in, and don't worry just go out and do what it is you were meant to do!!
Matthew 6: 25-27 25 "Therefore I say to you, do not worry about your life, what you will eat or what you will drink; nor about your body, what you will put on. Is not life more than food and the body more than clothing? 26 Look at the birds of the air, for they neither sow nor reap nor gather into barns; yet your Heavenly Father feeds them. Are you not more valuable than they? 27 Which of you by worrying can add one cubit to his stature?
If you want to know more about any of these inspiring women, I have included their links on instagram and business websites